ZiMAD Taps TVC

Laura Anderson, who rose to VP/GM of global communications and events in a nearly 20 year stint at Intel, will take on the Americas technology chair at Burson following the completion of the BCW and H+K merger on July 1.

WE Communications has partnered with ROKK Solutions to form the WE ROKK AI service.

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There are two types of tech PR professionals. Which one are you? And are C-suite executives making that decision for you?

While there’s an impulse to grab reporters’ attention with the newest industry-transforming tech product or service, a back-to-basics approach focused on telling the right stories to the right people is a far more successful way to ensure your technology campaign breaks through the clutter of today’s crowded tech landscape.