Extensive coverage of the PRSA Counselors Academy meeting in Seattle May 7-9 is being provided on Twitter (@caprsa) by speakers who have posted links to their presentations.
--George Rosenberg provided management advice to the counselors.
--LaTricia Woods discussed the need for a diverse staff.
--Indira Gardner Bower talked about ways to be a socially, fiscally and environmentally responsible company.
--Bob Biesenbach told of the advisability of counselors taking public speaking engagements.
--Diedre Breakenridge described current PR measurement techniques.
--Patrice Tanaka told “how to discover your life’s purpose,” saying it was “the most powerful thing she had ever done.”
--Julie Curtin of Development Counsellors described career tracks for PR firms.
The program had more than 40 speakers. Attendance was more than 160.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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