Many firms are discovering that the law of diminishing returns is beginning to apply to their traditional marketing activities. Social media marketing agencies will tell you that it’s time for a new approach: content marketing.
Understanding Content Marketing
Wed., May 31, 2017
By Leslie Licano
Read Full Story in Subscriber Area
Category: Content
More Content posts from O'Dwyer's:
| • | Graphic Artists Need to Design for Their AudiencesWed., Feb. 7, 2024
|
A look at today's magazines, newspapers and the graphics on television and consumer products raises the question of whether or not designers know their intended audience.| • | It's Time for Content Marketers to Get CreativeWed., Jan. 17, 2024
|
PR and marketing departments are in the hot seat, as forecasts show that growth in advertising spend stalled in 2023 in the wake of cost-of-living increases and continued economic uncertainty.| • | WPP Forges Tie with TikTokMon., Feb. 1, 2021
|
WPP has forged what it calls a “first-of-a-kind global agency partnership” with China’s TikTok, a short-form mobile video platform.| • | Disinformation May Torpedo Biden AgendaWed., Dec. 23, 2020
|
Widespread disinformation may derail Biden/Harris agenda, according to a coalition of advocacy groups, who see the need for government-wide strategy to repair broken information ecosystem. (1 reader comment)| • | PR Can Combat COVID-19 News FatigueWed., May 6, 2020
|
There's a media appetite for positive stories right now, anything to counterbalance the steady stream of bad news from the deadly spread of COVID-19. (1 reader comment)
Have a comment? Send it to 
No comments have been submitted for this story yet.