President Trump’s pull-back from efforts to fight global warming has irked corporate social responsibility website 3BL Media and its recent acquisition, TriplePundit.
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Jen Boynton
Nick AsterTriplePundit, focusing on CSR and sustainability topics including global water and energy issues, social justice, economic inequality and food supplies, had six million+ unique page views in 2016. Founder and publisher is Nick Aster.
Jen Boynton, editor-in-chief, commenting on the Trump decision, said, “The climate situation is dire…we need to curb carbon to zero net emissions by 2020 to avoid the worst impacts of climate change. Globally, we aren’t anywhere close to reaching that aggressive target.”
A “host of other social and environmental issues” face the next generation, said Boynton.
3BL Media, Northampton, Mass., founded in 2009 and headed by CEO Greg Schneider, describes itself as the leading distributor of CSR and sustainability news and content, working with corporations and non-profits. It uses social, traditional and new media channels in serving more than 1,000 clients.
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Greg Schneider
It operates a network of sites including 3blmedia.com, csrwire.com, socialeareth.org, ethicalperformance.com and reportalert.com. It acquired in April the Corporate Responsibility Assn. and CR Magazine which publishes the annual COMMIT!Forum conference and ranks the 100 “Best Corporate Citizens.” It says content of 3BL clients appear on hundreds of thousands of Bloomberg and Thomson Reuters terminals.
Children Are Victims--Boynton
“As parents, we’re deeply nervous about the uncertain world our children will find when they reach adulthood the 20s and 30s,” said Boynton.
“How can we prepare them for successful lives when we don’t know what skills they’ll need or the future state of the world? We all need to keep fighting as hard as we can to effect positive change. We don’t have a choice. For TriplePundit, that means telling stories of businesses that are leading the charge – to inspire and to inform. There is no doubt in our minds that the best way for us to do that is as members of the 3BL Media family.”
The Paris Climate deal has been described as the most comprehensive international accord to fight climate change yet. It was signed by all but two countries and hailed as a historic effort to save our planet.
President Trump said that the United States will withdraw. This would mean the United States ditches crucial environmental regulations, and cedes further influence to China, say critics.
Trump is said to ignore advice from the Pope, foreign leaders and even business leaders like Exxon. He is rebuffing pleas from his daughter Ivanka and from Secretary of State Rex Tillerson.
Critics including the New York Times say energy use by the U.S. for its cars, many of them SUVs, large houses and almost universal air conditioning is the biggest contributor to Earth-warming.
Defenders of Trump’s action say the 2015 pact would have imposed unfair environmental standards on American businesses. He called it a “draconian” international agreement.
TriplePundit Tracks “Triple Bottom Line”
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Dave ArmonBoynton said TriplePundit has “a hard-won reputation for deep knowledge of the sustainable business landscape and the triple bottom line and for reporting that gives credit where credit is due. We don’t stand for greenwashing, and we have no plans to change that.”
The triple bottom line, called TBL or 3BL, is an accounting framework that tracks social, environmental and financial elements.
Said Boynton: “In the next phase of life, we’ll be focusing on quality over quantity, delivering a unique take in every article. We are doubling down on our commitment to bring stories of triple bottom line thinking in communities and in our world. We’ll also continue to examine the implications of a policy sphere that neglects long-term, systems thinking.
“As members of the 3BL Media family, we’ll have more resources to deliver quality reporting you can’t find anywhere else. And we’re thrilled to join a well-financed organization that ‘has our back’ and sees the social and economic value of our work.
Armon Is CEO of 3BL Unit
Handling communications for 3BL is Dave Armon, CEO of the Corporate Responsibility Board, a unit formed to house new assets. He is a 3BL board member and chief marketing officer.
Armon was with PR Newswire for 20 years until 2008, rising to president and CEO. He was president of Critical Mention from 2011 to 2014.
Husch Blackwell Strategies has added FleishmanHillard alum Michael Slatin as a principal in its public affairs group.
Rory Cooper, a veteran Republican operative and policy specialist, has joined Teneo’s Washington office as senior managing director in its strategy & communications practice.
Brian Fallon, who served as national press secretary for Hillary Clinton’s 2016 presidential run, is signing on next month as Vice President’s Kamala Harris’ campaign communications director.
TikTok is nothing more than a Chinese propaganda tool that poses “a grave threat to America’s national security and, in particular, impressionable children and young adults,” say two Congressmen who want the platform registered as a foreign agent.
Public Strategies Washington has added Abbie Sorrendino, a former aide to now Senate Majority Leader Chuck Schumer.
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