San Jose-based agency McGrath/Power Public Relations and Communications has been named agency of record for industrial Internet of things company IoTium.
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IoTium is the IIoT’s first secure network infrastructure company, providing a middleware platform that allows secure network infrastructures for industrial environments’ applications and services. The Santa Clara, CA-based company, which was founded in 2015, received $8.4 million earlier this year in investment capital backing.
As AOR, the tech and consumer agency will develop and execute a communications strategy for IoTium, which will cover traditional and social media channels, as well as industry awards and speaking engagements.
McGrath/Power, which holds a range of clients in the B2B and B2C tech sectors, was founded in 1983.
Laura Anderson, who rose to VP/GM of global communications and events in a nearly 20 year stint at Intel, will take on the Americas technology chair at Burson following the completion of the BCW and H+K merger on July 1.
WE Communications has partnered with ROKK Solutions to form the WE ROKK AI service.
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