Germinder & Associates, pet industry PR specialist, is moving its New York office from midtown to 175 Varick Street in SoHo. Founded in Kansas City in 1998, Germinder moved its headquarters to the Big Apple in 1999.
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Lee-Ann GerminderThe new space, in WeWork/SoHo West, will provide the company with a more collaborative space, according to founder Lee-Ann Germinder, APR, Fellow PRSA.
G&A, which runs Goodnewsforpets.com, is expanding via the launch of GNFP Digital to add reputation management and other capabilities to its online mix.
The new unit will be based in its new KC office at WeWork/Corrigan Station, part of the KC Crossroads Arts District. That outpost is scheduled to be up and running in time for the Animal Health Corridor’s Global Animal Health Week, which is in August.
G&A also announced that it will host a group of students at June 12’s PRSA-NY 2017 Big Apple Awards as part of its PRSA-NY Big Apple $10,000 Diamond Sponsorship.
The firm’s clients include Ceva Animal Health, Assisi Animal Health and the Cat Writers Assocs.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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