DiGennaro Communications and Australia’s Access PR have formed a joint venture, which will result in the rebranding to Access-dgc on July 1.
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Nichola Patterson, who joined Access from the managing director slot at PR Edge, will helm Access-dgc.
Andrea Kerekes, co-founder of Access in 2008, will move to New York to work alongside DC chief Samantha DiGennaro.
The venture formalizes a partnership between the firms, which led to the sharing of key clients such as Microsoft.
DiGennaro called the venture a “brilliant opportunity for both agencies to collaborate and pool resources.”
Her shop has represented McDonald’s, Xerox, Pandora, Johnson & Johnson, National Geographic, Meredith and Carlsberg.
Access has worked for Sydney Airport, Tourism Northern Territory and Barangaroo Delivery Authority.
Access-dgc launches with more than 50 consultants across the B2B and B2C spectrum.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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