Tech and consumer agency McGrath/Power Public Relations and Communications has been named agency of record for home entertainment company Blackfire Research.
The retainer follows a competitive pitch.
 |
Blackfire specializes in wireless technology for home entertainment, manufacturing middleware for consumer electronics brands such as Onkyo, Pioneer, Integra, Harman/Kardon and HTC, which allows users to stream video and audio content throughout their homes via the use of Wi-Fi. The San Francisco-based company was founded in 2010.
As AOR, McGrath/Power will lead all external communications for Blackfire, which includes strategy and messaging development, media relations, analyst relations, social media programming, influencer relations, industry awards and speaking engagements.
Laura Anderson, who rose to VP/GM of global communications and events in a nearly 20 year stint at Intel, will take on the Americas technology chair at Burson following the completion of the BCW and H+K merger on July 1.
WE Communications has partnered with ROKK Solutions to form the WE ROKK AI service.
In the dynamic world of modern business, effective communication is a pivotal tool for success across various industries. At Communications Strategy Group (CSG®), our expertise in embracing innovation in communication extends beyond traditional marketing strategies, paving the way for transformative industry-specific solutions.
There are two types of tech PR professionals. Which one are you? And are C-suite executives making that decision for you?
While there’s an impulse to grab reporters’ attention with the newest industry-transforming tech product or service, a back-to-basics approach focused on telling the right stories to the right people is a far more successful way to ensure your technology campaign breaks through the clutter of today’s crowded tech landscape.
Have a comment? Send it to 
No comments have been submitted for this story yet.