The PR staffs of the Baltimore Ravens and Houston Texans have been named co-winners of the 2017 Pete Rozelle Award by the Professional Football Writers of America.
The Texans PR staff, which is taking home the award for the fifth time (with previous wins in 2004, 2007, 2010 and 2012) is led by senior director of communications Amy Palcic. The Ravens PR lineup, which previously received the award in 2011 and 2013, is headed by senior VP of public and community relations Kevin Byrne and VP of public relations Chad Steele.
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The Rozelle Award recognizes NFL club PR staffs that consistently strive for excellence in their dealings and relationships with the media. It is named for former NFL commissioner Pete Rozelle, who served in the position from 1960-89. Rozelle broke into the NFL as PR director for the Los Angeles Rams from 1952-55, returning to the team as general manager in 1957.
As NFL commissioner, he was credited with using his PR background to build relationships with the media during a period of unprecedented growth for the league.
The other nominees for the 2017 Rozelle Award were the PR staffs from the Cincinnati Bengals, Miami Dolphins and Tampa Bay Buccaneers.
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