Trevelino/Keller has entered a partnership with AirDog, a company that produces all-terrain, autonomous camera drones. The Atlanta-based shop will assist AirDog in promoting its AirDog ADII, which is being launched this summer. The campaign will focus on the outdoor and adventure sports markets, employing mainstream, industry and sports performance media.

AirDog Sports DroneAirDog drone follows dirt bike rider

Howard Hospitality Group, hotel investor/developer (HHG) has booked Fort Lauderdale-based Hemsworth Communications to represent HHG's new global steakhouse concept, YARA. Hemsworth also will provide corporate communications counsel to HHG.

Fareness, a new travel planning and booking app and website based in San Francisco, has engaged Mardiks PR to develop a brand building and consumer media outreach campaign. Founded by tech entrepreneur Scott Wainner, Fareness lets users find and book the lowest airfare within a specific geographic region or by type of vacation experience. New York-based Mardiks specializes in travel and tourism and counsels Condor Airlines, Thomas Cook Group Airlines, Wendy Wu Tours and Safari Professionals.

Coyne Public Relations has added tech hardware startup littleBits. The New York-based brainchild of TED Senior Fellow and cofounder of the Open Hardware Summit Ayah Bdeir makes “electronic building blocks” that encourage boys and girls to develop their skills as inventors. Coyne will lead efforts to drive awareness around littleBits by emphasizing ease of use and promoting it as fun and creative. Coyne’s client roster includes The Walt Disney Company, Hard Rock International and Shell Oil.