ARPR, which opened in Atlanta five years ago, is expanding to San Francisco to service demand from its west coast clients, which account for about 35 percent of its roster.

ARPR

Colin Crook, who was communications chief at MindTouch and VP at Voce Communications, joined ARPR as its west coast representative to support media/analyst relations and strategic PR initiatives.

ARPR is setting up shop at SF’s WeWork Embarcadero locations, which becomes its third office following the 2013 opening in New Orleans.

ARPR founder Anna Ruth Williams says her firm has been steadily building relationships and revenues in the Bay Area, making the western expansion inevitable.

ARPR ranked No. 28 in O’Dwyer’s ranking of best technology PR firms with $1.3M in 2016 fee income