French/West/Vaughan picked up Rise Against Hunger, a Raleigh, N.C.-based organization with the mission of eradicating hunger worldwide by 2030. The #1 PR firm in the Southeast in O'Dwyer's rankings will be responsible for strategic planning, creative design, writing, earned and social media, program activation, event management and partnership development for the organization. Campaign components will roll out over the next several months. A global operation with over 376,000 volunteers, Rise Against Hunger produces and packages meals that are distributed to partners in countries around the world as well as implementing such programs as skills training and education, clean water initiatives, business and agricultural assistance, health and nutrition awareness, and crisis response.
Austin & Williams, Hauppauge, NY-based branding and digital marketing firm, landed Kaled Management, a property management and development business with offices in Westbury and New York City. Led by Jody Fisher, A&W’s PR practice has also represented Larry Silverstein at the World Trade Center, Brookfield at Manhattan West, Fisher Brothers, Plaza Construction, Skanska USA, Tishman, Turner and Vornado.
The Pollack PR Marketing Group added RedZone, a Helios & Matheson unit, to help broaden U.S. business and consumer awareness of the RedZone MapTM, a personal safety navigation tool that warns users of potential hazards they may encounter en route to a given destination. Pollack will work in partnership with Tel Aviv-based Now You Global Communications, a fellow member of Worldcom Public Relations Group, to secure tech trade, consumer and business media interest for the applications of RedZone’s technology as well as promoting CEO Ted Farnsworth as a thought leader in crime and safety technology.
M&C Saatchi PR earned U.S. PR duties for Thomson & Scott Skinny, a sparkling wine brand that originally launched in the UK. The firm will provide ongoing support to drive consumer awareness that leverages the brand's position and product.