PR links from around the web:

Social A PR report card on social media (H. Yaxley)

PR 7 PR pitches that will get my attention every time (T. Dankowski)

Data Big data's big problem (S. Cody)

OMC-PUBL Merger brings together largest collection of people with no discernible skills (Onion)

Listicle 5 marketing principles that will never change (D. Idugboe)

PR Lessons from fiction: Opening the public to your positive story (Maslansky+P)

Digital Are review sites the new brand managers (M. Di Somma)

Jobs PR vacancies in LA projected to balloon (CBSLocal)

Finance A sharper easy-money message at the Fed (WSJ)