Laurie Hays, 30-year journalist with The Wall Street Journal and Bloomberg, is joining Edelman July 31 as executive VP in its financial communications & capital markets unit.

Laurie HaysLaurie Hays

She will provide counsel to boards and management teams and lead the No. 1 PR firm's special situations group, reporting to Lex Suvanto, global managing director.

"Laurie has spent decades covering or overseeing corporate news stories at two of the world’s most important financial news outlets, which makes her an ideal advisor for executives operating in this kind of environment," said Suvanto.

Hays, who also worked as Moscow correspondent, held the deputy managing editor position at WSJ, and left Bloomberg as senior executive editor in 2015 to join Brunswick.

At Brunswick, she handled mergers and acquisitions, CEO transitions, activism defense and crisis situations.