Healthcare and B2B technology agency PAN Communications has widened its east coast presence with the addition of an office in New York.
PAN’s NYC outpost, which is located in a WeWork workspace on Madison Avenue, opened for business on August 1 and currently staffs four, with plans to expand its local talent roster to 10 by the end of the year.
The new location will be helmed by Ryan Wallace, who now holds the title of vice president and general manager. Wallace formerly led Bite Global’s New York outpost before moving to MWW as VP-enterprise and technology. He later served as part of NRG Energy’s corporate communications team.
“PAN’s expansion to New York will allow us to better serve our current and prospective clients through a true integrated approach, and give our 115+ staff the opportunity to now relocate between 4 dynamic, vibrant cities,” PAN president and CEO Philip A. Nardone, Jr. told O’Dwyer’s. “Under Ryan’s leadership in the New York metropolitan area, we are well on our way to strengthening our agency’s talent and further developing our brand, both of which align with our 5-year expansion strategy.”
Wallace told O’Dwyer’s that equity funding to VC-backed companies in the NYC-metro area saw a 20 percent increase last year.
“This equates to a massive opportunity for us to expand PAN’s existing capabilities across the Adtech, Martech, Fintech, Retail Tech and e-commerce spaces,” Wallace said. “We also look forward to building out our expertise in internal and corporate reputation management communications.”
Boston-headquartered PAN, which focused on technology, healthcare and consumer tech brands, broke ground on a new location in San Francisco’s Financial District a year ago after acquiring San Francisco-based tech PR agency Vantage PR in December 2015. The agency also maintains an additional office in Orlando.
PAN is one of the top-ranked PR firms in the country with more than $15 million in net fees in 2016, accounting for 18.6 percent year-over-year growth