MWWPR has been enlisted by the borough of Ringwood, NJ, to handle communications relating to the Ford Superfund site located there. The 500-acre site contains surface landfills and mine pits used by the Ford Motor Company to dump paint sludge and other industrial waste in the 1960s and 70s. MWWPR’s goal, according to agency exec vp William Murray, is to combat what he calls a “high level of confusion” surrounding plans for the area. MWWPR will be paid a $25, 000 retainer, according to an invoice obtained by the non-profit group Ramapough Conservatory.
FleishmanHillard has been chosen by Build-A-Bear Workshop to support the brand as it celebrates its 20th anniversary. Build-A-Bear is a retail brand that offers customers the opportunity to make and customize their own stuffed bears. In addition to providing media relations and influencer engagement services for the brand, FleishmanHillard will furnish event support in the United States, United Kingdom and Canada.
Kekst has been engaged as an advisor for Riverstone-backed Silver Run Acquisition Corporation II’s announced merger with oil and gas producer Alta Mesa Holdings LP and Kingfisher Midstream LLC, a pipeline and gas gathering company. The transaction is valued at $3.8 billion. Kekst also advised Riverstone-backed Silver Run Acquisition Corporation I on its acquisition of Centennial Resources last year.
Columbus, Ohio based RMD Advertising has added Expresco Foods to its client roster. RMD will partner with Expresco to launch the food brand’s Prosticks, a healthy “grab ’n go” snack. RMD’s strategic counsel of the launch will include public relations, digital and social media in an effort to raise consumer awareness of both Prosticks and the Expresco brand overall.
Uproar PR has expanded its presence in the financial technology sector with the addition of financial advice app Wela and workplace financial wellness platform Edu(k)ate as clients. Uproar will serve as agency of record for both companies, developing targeted media campaigns and strategic partnerships. Uproar has offices in Orlando, Chicago and Toronto.
EVINS Communications has been named U.S. agency of record for special programming in 2017 for Amarula, a South African cream liqueur. EVINS will manage all U.S. public relations activities for the brand’s “Don’t Let Them Disappear” campaign, a joint effort with non-profit conservation team WildlifeDirect to help save the world’s remaining South African elephants.
Allison + Partners has been named agency of record for See’s Candies. The agency will be responsible for strategic communications planning, creative campaign strategy and execution, national and local market media relations, as well as event and retail support. For the remainder of this year, A+P’s work will focus on driving conversation around See’s Candies for the holiday season.