Global tech PR specialist Hotwire has announced the forthcoming launch of a series of pop-up offices across North America this year.
The New York-headquartered agency, which maintains a second location in San Francisco, will open a pop-up office in downtown Minneapolis within the month. That outpost will be led by Kelsey Quickstad, an Eastwick alum who now takes the title of senior manager (Hotwire acquired Eastwick last year).
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Pop-up spaces in Boston and Mexico City will follow by the end of the year. The agency said it expects to announce additional locations in 2018.
Heather Kernahan, Hotwire’s president of North America, told O’Dwyer’s that the pop-up concept allows the agency to establish a local presence and provide regional support to current clients, while building its portfolio and attracting top talent in cities that are burgeoning tech markets.
“The pop-up office model provides an agile way to enter a new market, and the ability to scale quickly as needed. When we launch in an innovation hub like Minneapolis, we want to tap into the right community, pools of talent and companies who have the ambition to work globally,” she said. “The rise of co-working spaces makes it easier for us to enter a new area. We have the network in the U.S. and worldwide to match those ambitions, and our being part of the business community in these cities means we can understand and work in local markets.”
Hotwire, which was founded in 2000 and is owned by Australia-based marketing and communications network Enero Group Limited, increased more than 322 percent last year to account for $13.2 million in net fees, according to O'Dwyer's ranking of top PR firms.
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