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Finn Partners picks up The Good Exchange, not-for-profit cloud platform, to build brand awareness and publicize its charitable giving in the UK. The firm plans to use customer references to position the group as a thought leader on the future of funding. The Good Exchange platform has been designed to connect organizations and individuals who have money to give to good causes with those who need their help the most. “It is a privilege to be working for such a socially responsible company that is truly breaking new ground in charitable giving,” said Chantal Bowman-Boyles, FP's managing of Europe.
French| West | Vaughan lands Atlantic Natural Foods to lead its national consumer and industry media efforts. ANF has three major brands in its portfolio that cover sustainable, non-GMO soy and pecan-based meat alternatives, gluten-free baking mixes, an egg substitute and a line of roasted grain beverage mixes. FWV will oversee external media relations for ANF and its primary brands. “We are proud that ANF chose us to help them in that mission and are excited about working with another industry leader that shares our passion for innovation,” said FWV chairman and CEO Rick French.
CRC, Inc., scoops up ROAR Organic, a line of electrolyte-infused hydration beverages that are gluten-free, non-GMO, vegan-friendly and intended to serve as an alternative to soda. The brand recently introduced an online YouTube video series campaign called #SodaSucks to educate the public on the effects of sugary carbonated beverages on the body. “An organic, better-for-you drink alternative like ROAR is exactly what the beverage industry needs,” said Cindy Riccio, president/founder of CRC. “We are excited to help spread the word about this innovative line of drinks.”
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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