Zenith Media today sliced its 4.2 percent projection for 2017 global ad spending growth made last month to 4.0 percent due to lagging advertising outlays in recovering Eurozone, slumping Mexican TV spending and declines in Asia in countries such as Malaysia and Thailand.
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That decline was offset somewhat by a rebounding Russia in the aftermath of oil prices and growth in Canada.
ZM, which is part of Publicis Groupe, projects the $558B global ad market will be driven in 2018 by outlays for the Winter Olympics in Korea, World Cup in Russia and mid-term elections here.
Social media (in-feed ads, video and sponsored content) continues to be a bright spot in the market.
ZM forecasts social will drive spark a 14 percent growth in display advertising during the 2016-2019 time frame.
Abandon traditional content plans focused on a linear buyer progression and instead embrace a consumer journey where no matter which direction they travel, they get what they need, stressed marketing pro Ashley Faus during O'Dwyer's webinar Apr. 2.
Freelance marketers and the companies that hire them are both satisfied with the current work arrangements they have and anticipate the volume of freelance opportunities to increase in the future, according to new data on the growing freelance marketing economy.
Home Depot's new attempt to occupy two market positions at once will require careful positioning strategy and execution to make it work.
Verizon snags Peloton Interactive chief marketing officer Leslie Berland as its new CMO, effective Jan. 9. Berland succeeds Diego Scotti, who left Verizon earlier this year. 
Norm de Greve, who has been CMO at CVS Health since 2015, is taking the top marketing job at General Motors, effective July 31.
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