Bell Pottinger today went into "administration" following fall-out from its racist campaign in South Africa, which triggered client defections, resignation of CEO James Henderson, five-year expulsion from the Public Relations and Communications Assn. and failure of financial firm BDO to find a buyer for the reeling PR firm.

Lord Tim Bell on BBC NewsnightLord Tim Bell on BBC Newsnight

A BDO spokesperson said: "The administrators are now working with the remaining partners and employees to seek an orderly transfer of Bell Pottinger's clients to other firms in order to protect and realize value for creditors. We have taken appropriate steps to preserve the rights Bell Pottinger may have in relations to the failure of the business."

The BDO staffer noted that a "number of redundancies " have been made following an assessment of BP's financial position.