New York-based financial and tech firm Feintuch Communications has launched a joint venture with Fairlawn, NJ-based full-service agency Rosica Communications that will now offer complimentary communications services to each firm’s existing and prospective clients.

Chris Rosica & Henry Feintuch

Chris Rosica (L) and Henry Feintuch

Leaders from both agencies told O’Dwyer’s that the collaboration aims to leverage both firms’ strengths and resources to the benefit of each firms’ respective clients.

Feintuch, which was founded in 2009, represents consumer tech and clean tech companies, as well as clients in the financial services sector. The agency in 2016 accounted for about $1 million in net fees, revealing an 18 percent year-over-year uptick in growth from the year prior.

Rosica, which was founded in 1980, has clients in the B2B as well as consumer packaged goods, food and beverage, healthcare and nonprofit sectors. The agency, which was formerly headquartered in Paramus, accounted for more than $1.4 million in net fees last year.

“Our relationship with Chris Rosica and his team has been growing over the last few years,” FC president Henry Feintuch said. “His team is strong and well-experienced in consumer and lifestyle marketing, life sciences, food and beverage, animal health/pet products and many other market segments.”

“We have known Henry for years and are successfully collaborating on several clients. Feintuch’s expertise in tech is broad and covers fintech, adtech/martech, consumer electronics and other key sectors,” Rosica president Chris Rosica said. “They bring quality financial PR, analyst relations, corporate communications and other services to the combined agencies, which strategically augment our offerings.”