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Qatar is using BlueFront Strategies for its public awareness campaign to educate members of the United Nations about the need to lift the economic blockade imposed by a group of its Arab neighbors led by Saudi Arabia.

BlueFront, which is part of DDC Advocacy, is to work with Qatar’s communications office to leverage existing research, political thinking and experience to develop ‘creative messaging for complicated PA issues” for a multi-channel effort during the UN’s general assembly meeting in New York, according to its media services agreement.

The one-month effort is worth $100K.

Sarah Taylor Fagen, who was political director in George W. Bush’s administration, founded BlueFront, which was sold to DDC in 2011. She’s a DDC partner.

DDC’s president Jim Gianiny is a founding member of Burson-Marsteller’s Direct Impact grassroots operation.

The Arab states erected the blockade mid-June due to Qatar’s alleged ties with terrorist groups, relations with Iran and support for freedom of expression as home nation of Al Jazeera.

Qatar’s foreign minister Sheikh Mohammed bin Abdulrahman al-Rhani told reporters in Paris today that the blockade is pushing his country closer to Iran. “They are giving Iran, or any reginal force, Qatar as a gift,” he said.

French President Emmanuel Macron on Sept. 15 called for the lifting of the Qatar blockade.