Christa Conte Christa Conte

US and UK tech specialist Hotwire has named Christa Conte senior vice president and head of the agency’s New York office.

Conte joined the tech PR shop in 2012 as a program director and VP of client services before she was promoted to the role of senior program director the following year.

She was previously an account director at New York-based financial and tech firm Feintuch Communications and a senior account executive at KCSA Strategic Communications.

Conte now oversees all of Hotwire’s business in New York, including awareness, growth and culture. She’ll also lead the Hotwire digital commerce team.

Hotwire also announced that Laura Macdonald has been promoted to senior VP and head of its US consumer division, and Hugh Collins has been named VP and head of the agency’s US fintech and regtech team.

Hotwire, which was founded in 2000 and is owned by Australia-based marketing and communications network Enero Group Limited, grew more than 322 percent last year to account for $13.2 million in net fees, according to O'Dwyer's rankings of top PR firms.