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The Decker/Royal Agency adds slew of new ones. Decker/Royal is now agency of record for Los Angeles-based Uniworld Boutique River Cruise Collection for the launch and ongoing support for its new brand, U by Uniworld, the first river cruise dedicated to travel enthusiasts aged 21 to 45. The agency has added three other clients in the guided vacation space. Trafalgar offers more than 230 trips to destinations including Europe, the Americas, Asia, Australia and New Zealand. Brendan Vacations creates authentic vacation experiences in Ireland and Scotland and CostSaver offers tours at discount prices.
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Diamond Public Relations gains AC Hotel Gainesville Downtown to its Florida-based client roster. The agency, headquartered in Miami with an office in Los Angeles, will handle all North American public relations efforts on behalf of the property. The hotel, which is slated to open January 31, 2018, is located near the University of Florida campus. Diamond’s “experienced team of UF alumni will be an asset for shaping the AC Hotel Gainesville Downtown into a unique staple for the local community,” said Robert Plutto, the hotel’s general manager.
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Mardiks Public Relations signs Visit Sarasota County to develop and implement a multi-channel media outreach campaign. The campaign will put the spotlight on the city’s hotel-development boom, with more than 1,000 rooms coming online this year and next. “Our selection committee was impressed with the Mardiks PR team’s creative concepts and strong national media contacts,” said Virginia Haley, president, Visit Sarasota County. “This is a pivotal period for the destination with our significant increase in lodging inventory.”
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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