Embattled Hollywood mogul Harvey Weinstein is using Sitrick and Co. as he deals with a slew of sexual harassment allegations, a cascade of condemnation by celebrities/politicos and ouster from Weinstein Co., which is now in the process of changing its name.
Sallie Hofmeister, who joined Sitrick after two decades of journalism, is serving as spokesperson for Weinstein.
She worked as business editor in for the New York Times and reporter/editor for the Los Angeles Times.
As assistant managing editor of the LAT, she was in charge of the paper's arts & entertainment coverage and spearheaded its expansion of the digital operation to include video segments, live chats, TV programming and Twitter accounts.
Weinstein has threatened to sue the NYT, which broke the bombshell story about his alleged sexual misbehaviors.
SKDKnickerbocker and Ketchum are among PR firms to either deny working for Weinstein or have cut ties with him.