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Zapwater Communications lands Levy Restaurants for its Spiaggia complex, located in Chicago’s Gold Coast neighborhood. It features Michelin-starred Spiaggia, Café Spaggia and private event offerings. The account will be managed within Zapwater’s hospitality practice area. The agency’s remit will include national media relations, influencer support, partnerships and events. “We’re incredibly honored to work with Spiaggia,” said president David Zapata. “They continue to be leaders in Chicago’s fine dining scene and we’re excited to share their story in Chicago and beyond.”
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Lewis wins U.S. duties for UJET, a SaaS startup that replaces what it calls “old-school customer support” with a modern, smartphone-era experience. UJET raised more than $20 million in funding, with its most recent round led by Kleiner Perkins Caufield and Byers and supported by investors including DCM Ventures, Resolute Ventures and Relay Ventures. Clients include Ring, Fitbit and Eero and its services integrate with such CRM systems as Salesforce, Zendesk, Desk.com and Kustomer. "The Lewis team has the right experience in our industry, understood our business challenges and goals, and tied the communications program back to those objectives," said Anand Janefalkar, founder/CEO of UJET.
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Buffalo.Agency adds Chef’s Cut Real Jerky Co™ to develop a golf-focused public relations program and deliver integrated marketing support. Chef’s Cut’s products are available at over 1,000 golf courses, including Pebble Beach Golf Links and Pinehurst Resort. Buffalo will leverage its industry connections in the golf community to promote Chef’s Cut’s smoked meats. Fueled in part by a database of active, transactional golfers, the agency has a client list that includes Bridgestone Golf, ECCO, PGA National Resort & Spa and World Golf Foundation.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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