Spotify music streaming service has hired Target pro Dustee Jenkins to head its PR team.

Target's former senior VP/COO assumes command of Spotify's consolidated PR unit.

Dustee JenkinsDustee Jenkins

Angela Watts, who has handled communication for Spotify out of its London office for seven years, and Graham James, who has led PR efforts out of the company’s New York office, will both now report to her. 

Jenkins will report to chief marketing officer Seth Farbman.

Jenkins’s hiring reflects a drive by the music streaming service to consolidate all of its public relations activities. She arrives at Spotify as it prepares for a public offering, under which shares will be sold directly to the public rather than through banks, in early 2018.

Before coming to Target in 2010, Jenkins spent four years as director, media relations and crisis communications, at Hill + Knowlton Strategies. She was director of communications for HUD during the Bush administration and served as Sen. Kay Bailey Hutchison’s press secretary from 2001 to 2004.

Spotify is the world’s largest streaming service, with 140 million worldwide users and 60 million paying subscribers. Its closest competition comes from Apple Music, which announced in September that it had passed the 30-million subscriber mark.