Jim Cullinan
Jim Cullinan

Polycom appointed Jim Cullinan to the newly created role of VP-buzz and brand. Prior to joining Polycom, Cullinan was principal at Cullinan Brand Consulting and has held senior communications roles at Microsoft, Yahoo!, LeapFrog and Clear Channel. He led communications for Microsoft’s legal and policy issues before taking the helm of Windows PR during the launch of Windows XP. Cullinan’s job is to develop an integrated approach to connecting Polycom's brand, products and people to customers, partners, industry influencers and employees. “Throughout his career, Jim has built powerful narratives and campaigns that reach and influence national and global audiences,” said Polycom CMO Amy Barzdukas.

Kelly Heritage
Kelly Heritage
Jimithy Hawkins
Jimithy Hawkins

Crosby Marketing Communications hired Kelly Heritage and Jimithy Hawkins to support the healthcare, government, and nonprofits & causes practices. Heritage joins Crosby as an integration director and will manage communications and outreach programs for Military OneSource, which serves enlisted personnel across the globe. She has more than 15 years of agency experience leading strategic campaigns for consumer-packaged goods, government and corporate clients. Hawkins will serve as a communications clearance manager on Crosby’s contract with the Substance Abuse and Mental Health Services Administration. He has managed communications and outreach programs for the Pennsylvania and DC Depts. of Health.

Erin Levzow
Erin Levzow

Marcus Hotels & Resorts named Erin Levzow VP-marketing. Levzow comes to Marcus from Austin, TX customer service experience company Hathway, where she was VP-customer relationship marketing, loyalty and marketing. She has also served as senior director of digital, social, CRM and e-commerce for Wingstop Restaurants in Dallas. In her new position, Levzow will oversee marketing, e-commerce, customer insight, loyalty and PR activities.