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Cohn & Wolfe has scooped up global PR duties for Cirque du Soleil, the Montreal-based entertainment company that bills itself as the world’s largest theatrical producer.
The WPP unit will staff teams in New York, Austin and Shanghai to handle corporate positioning, media relations and events for the “Circus of the Sun.”
Expansion into the Chinese market will be another focus of the company that has entertained more than 180 people in more than 450 cities since it was founded in 1984.
Fosun Industrial Holdings, a Chinese investment company; TPG Capital, private equity firm; and Quebec Deposit and Investment Fund bought a 90 percent stake in Cirque du Soleil.
Brunswick Group handles Endeavor, which has launched a review of strategic alternatives at the sports and entertainment combine as CEO Ari Emanuel believes Wall Street undervalues his company.
MWWPR has been retained by SportBLX to lead communications for the launch of a platform that allows fans and investors to own shares of unique assets in sports.
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Steven Spielberg’s Amblin Partners has brought on Dan Berger as executive vice president and head of communications.
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