This cable spats are forgotten within weeks of getting settled. The bottom line is the price that ends up getting paid. No amount of PR can spin it either way. It's about money.
It has been estimated that Time Warner has been paying a dollar but CBS want two dollars. So Porter Novelli, highly skilled at winning public policy fights, can offer "a raise that is double the raise most viewers have had in the past year, ten cents, and CBS certainly isn't worth over twice as much raise as most viewers."