Burson book

Legendary PR man Harold Burson, founder of Burson-Marsteller, will discuss his new memoir, “The Business of Persuasion” at a Dec. 11 event sponsored by Corporate Communication International. 

Moderated by B-M vice chair Pat Ford, the program will also feature interviews conducted by Dick Martin, former CCO of AT&T. The event runs from 6 p.m. to 8 p.m. and will be held at Baruch College, 151 East 25th Street, Room 750 (7th floor).

For more information, go to CCI’s website.

Also coming up at CCI is the 2018 Corporate Communication Leaders Conference, which will run from Jan. 8-12, 2018.

Intended for corporate communication practitioners who have moved into leadership roles, the conference offers attendees what CCI calls “an intensive professional and academic experience in the current theory and practice of corporate communication.”

In addition to site visits to CNN, the New York Times, the United Nations and Ogilvy Public Relations, the conference will consist of presentations, case studies and interaction with leading professionals and scholars.

Sessions will be conducted at the William & Anita Newman Vertical Campus at 55 Lexington Avenue on the Baruch College campus.

Attendees who register for the conference before Dec. 8 will receive a discount.

To register for the conference, click here.