Andy Polansky
Andy Polansky

Weber Shandwick today announced the acquisition of a pair of New York-based digital marketing, data science and business intelligence firms to expand the Interpublic unit’s technology/analytics capabilities.

Resolute Digital, which ranks among the first Google Analytics certified partners, helps marketers conceptualize and execute fully-integrated marketing campaigns that are grounded in data, according to its CEO Jarod Caporino.

Bomoda has built one of the most sophisticated social insights platforms focused on the China market based on artificial intelligence and natural language processing.

Andy Polansky, CEO of WS, said RD and Bomoda provide his firm leading competencies to allow it to innovate around the data and technology solutions that clients need.