Accounts in Transit

FischTank Marketing and PR scooped up agency of record duties for social referral marketing platform Grabbr. FischTank will work to increase Grabbr’s exposure in trade media, generate general awareness of the platform, and advise on all marketing and communications functions. “We believe it’s important to develop a clear marketing and communications strategy for users and brands to best understand our services,” said Grabbr CEO David Dunham. “FischTank has the experience, the connections and the proven results that we are looking for within the advertising, marketing and retail spaces, giving us great confidence in this partnership.”

Healthcare and wellness focused shop Quaintise has been named AOR for Los Angeles-based TMS Neuro Institute, which provides Transcranial Magnetic Stimulation Therapy depression treatment. Quaintise’s client roster includes Cedars-Sinai Medical Center in Los Angeles; Susan G. Komen, the world’s largest breast cancer organization; and DFW Capital Partners, a healthcare-focused private equity group. “Quaintise was the clear choice to help create and establish the brand for TMS Neuro Institute. Its track record for helping healthcare companies is exceptional,” says TMS Neuro Institute founder Gennady Musher.

William Mills Agency has been hired by Payrailz, a digital payments startup that offers bill payment and money transfer solutions to banks and credit unions. Powered by an Artificial Intelligence engine, Payrailz’s services are aimed at delivering easily adaptable, user-friendly options for its customers. “Digital payments and the user experience continue to be a big focus for the financial industry,” said Mickey Goldwasser, VP marketing at Payrailz. “This makes it an exciting time for our company, which is why we wanted to work with an agency in a collaborative relationship that will help us expand our reach and message.”