The Association of National Advertisers has acquired the Word of Mouth Marketing Association. Terms of the agreement were not disclosed.
WOMMA, which was founded in 2004, specializes in developing word of mouth marketing practices. ANA considers the addition of WOMMA to be the latest step in long-term growth plans that have included the 2014 acquisition of the Business Marketing Association and Brand Activation Association. In 2015, the Advertising Educational Foundation joined the ANA as its educational arm and is now known as the ANA Educational Foundation.
Bob Liodice, ANA’s CEO, said the WOMMA agreement will enhance the ANA’s benefits portfolio by adding professional development opportunities, webinars, conferences, local events and an awards program dedicated to word of mouth marketing. “It’s a great boon for our members and a significant step in our evolution as a national trade organization dedicated to serving all facets of the marketing community,” he said.
“All of us at WOMMA are thrilled to join the ranks of the ANA,” said Spike Jones, chair of WOMMA and VP-strategy at Spredfast. “Becoming a division of the ANA allows us to take full advantage of the resources, diverse member base and thought-leadership the ANA has carefully cultivated.”