D&A Equities Inc., landlord of the century-old Bronx apartment building that caught fire on Dec. 29, killing 12 and injuring 23 people, called in 5W Public Relations to face the media in the aftermath of the tragedy.
A three-year-old boy who had been playing with burners on a kitchen stove, started the inferno, which is New York City’s deadliest fire in more than 25 years.
5W CEO Ronn Torossion, who has close ties with NYC’s real estate sector, served as spokesperson for D&A.
He told CNN that D&A was “shocked and saddened by the loss of life and injuries.”
Private Emmanuel Mensah, who immigrated to the Bronx from Ghana five years ago, was among the victims of the five-alarm blaze.
The National Guardsman, who was home for the holidays, lost his life after saving at least four residents from the five-story building in the Belmont section.
The New York Fire Dept. found Mensah’s body in an apartment where he tried to pull a fifth person from the blaze.
“Private Emmanuel Mensah was a first-generation immigrant, a soldier and a New Yorker,” said Mayor Bill DeBlasio via Twitter. “He gave his life rescuing neighbors in the Bronx fire. His heroism exemplifies the best of our city. Rest in Peace.”