Council of Large Public Housing Authorities is looking for a firm to conduct a communications audit to assess its PR effectiveness and recommend improvements to its outreach, according to its RFQ.

The 70 members of the DC non-profit manage 40 percent of the nation’s 1.1M public housing units and handle 2.2M Housing Choice Vouchers.

CLPHA

The group advocates for adequate assisted housing funding, analyzes policies affecting membership and educates the critical role that public housing and the voucher program play in meeting America’s affordable housing needs.

According to CLPHA communications objectives are focused on 1) effective membership retention/recruitment; 2) create awareness of key issues; 3) impart knowledge; 4) strengthen brand identification; 5) shape and change attitudes, and 6) stimulate action.

It’s looking for a firm to audit its positioning in the marketplace, determine the most appropriate vehicles to reach target audiences, gauge required budget and decide best metrics to measure campaign effectiveness.

CLPHA’s Kirsten Greenwell wants to receive qualifications by Jan. 24. She’s at kmackay@clpha.org.

Download RFQ (PDF)