Boston-based March Communications has been hired by digital performance management company Dynatrace as its North American PR agency of record. Dynatrace provides artificial-intelligence powered, full-stack automated monitoring. March will work with the company’s global marketing team to support brand campaigns, thought leadership programs and general awareness building. “We’ve needed an agency onboard to help us build great relationships, get our story out there to important stakeholders and become more widely known,” said Dynatrace senior director of brand and comms Frances Ward. “We’re thrilled to have March onboard to do that for us.”
Diffusion has been named PR agency of record for Burrow, a company offering modular, customizable couches. Diffusion’s integrated communications campaign for Burrow will focus on telling the Burrow evolution story, building the company’s overall brand awareness and spotlighting the company as well as its founder’s entrepreneurial story. The campaign will also position Burrow as one of the few companies offering luxury furniture at an affordable price point. “Diffusion not only proved their media mastery in the consumer space, assuring they could get us the media we wanted, but they also went above and beyond to understand our story and core values,” said Burrow co-founder Stephen Kuhl
BML Public Relations has brought on Mountain Creek Resort and kosher-food brand The Manischewitz Company as clients. The agency will assist Mountain Creek Resort as it works to overcome challenges left behind by previous ownership and change its consumer profile during the peak winter sport season. As agency of record for Manischewitz, BMLPR’s remit is to help the company increase its brand awareness during holiday purchasing seasons as well as promote the launch of new additions to its food lines. In addition, BMLPR has added several new staffers: Jennifer Petrella and Chelsea Newberg have been brought on as assistant account execs and Kelsey Moran will serve as account coordinator. “It is an exciting time in our agency’s tenure and we are delighted to have the opportunity to announce positive growth from both the client and staffing sides of our business,” said BMLPR president and CEO Brian M. Lowe.