Evoke Group, the umbrella entity of health marketing brands launched by Huntsworth Health unit Evoke Health, has added two new agencies to its platform in a bid to offer clients more solutions under one roof.
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Huntsworth PR and communications sister agency Tonic Life Communications has joined the collaboration, strengthening Evoke Group’s PR, social media, influencer marketing and stakeholder engagement expertise. That agency, which employs 80, maintains dual headquarters in Philadelphia and London.
Also joining the group is London-based Huntsworth digital brand development property nitrogen health, which will extend the group's global and digital brand presence.
Evoke Group, which was was founded in 2015, also includes digital marketing agency Firsthand, digital health consultancy Traverse and multicultural agency Fabric. With the addition of Tonic Life and nitrogen health, the collection of companies now represents 18 of the top 20 pharmaceutical companies worldwide.
Huntsworth Health is London-based PR group Huntsworth’s largest division.
Lo Isidro, senior director at Real Chemistry with more than a decade of strategic communications and PA experience, has joined Narrative Strategies.
Nelson Fernandez, former North American chair of APCO Worldwide and managing director of Burson-Marsteller, has joined Volunteers in Medicine Berkshires as director of communications and PA.
Lilit Bargar, who was most recently an EVP in the healthcare practice at Weber Shandwick, comes on board at GCI Health as EVP, corporate practice lead.
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