 Vuji Vujasinovic |
Sling & Stone, a PR agency that started in Australia, is hitting the US with a new office in Los Angeles. The entry into the US market follows the firm’s recent expansion to New Zealand. The firm, which is Australian PR agency of record for such companies as Twitter, Zillow and Nest, is looking to support Aussie and Kiwi brands in the US, and will also take on US clients. S&S founder and CEO Vuki Vujasinovic will lead the expansion and serve as head of the US operation. “Los Angeles was a natural choice for our first US office,” said Vujasinovic. “The energy in the creative, technology, and startup communities here is electric. While we'll work with brands from all over the US, we are very excited to become a part of the LA innovation network.”
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The O’Hara Project has chosen Adaptive Training Foundation as the agency’s 2018 pro bono client. ATF, a 501(c)3 nonprofit organization founded by former NFL linebacker David Vobora and supported through staff and volunteers, uses physical and motivational techniques to help people with physical impairments maximize their capabilities. The organization will receive one year of free public relations services. “With the launch of TOP/SF, a service disabled veteran-owned division of The O’Hara Project that specializes in military marketing, we have made a bold commitment to recognizing and supporting the military and their extended family,” said O’Hara Project SVP John O’Hara, a United States Marine Corps veteran. “Adaptive Training Foundation’s passion and dedication to disabled veterans and others resonated immediately and only further fueled our commitment to supporting these amazing men and women.”
 Ralph Crosby |
Crosby Marketing Communications CEO Ralph Crosby is branching out into academia. Crosby will be teaching a course at Anne Arundel Community College, near CMC’s Annapolis, MD headquarters, entitled “How to Write a Book and Get It Published.” The course runs from Jan. 31 to March 7. Crosby’s books include “Person-to-Person Management,” “It's the Customer, Stupid! Lessons Learned in a Lifetime of Marketing” and “Memoirs of a Main Street Boy: Growing Up in America’s Ancient City.” The course, which will be offered through the college’s School of Continuing Education and Workforce Development, will show students how to choose a topic, develop a concept and put together a plan to market a book to a publisher. “I hope my insights will help them write a book that grabs the attention of a publisher and inspires readers,” Crosby said.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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