NEW YORK, NY

Wed., Feb. 22, 6:00-8:00 p.m., IABC-NY, Integrating Digital and Traditional Marketing: Creating more powerful external and internal communication strategies. The digital realm holds the future of marketing and communications. Digital tactics, such as social media, mobile apps, e-marketing, blogs, streaming video, texting, and search engine marketing provide new, cost-effective ways to connect with your internal and external audiences. How do you integrate these digital tools into your traditional marketing and communications plans to create strategic synergy and achieve maximum impact?

Panelists:
-Mel Sokotch, former Executive VP, DraftFCB; Author, Shortcuts to the Obvious
-Kevin Horne, Marketing Strategy, Ogilvy and Professor of Marketing Strategy, Baruch College
-Kevin Dolorico, Digital Marketing Lead, LG Electronics
-Justin Amendola, VP of Global SMB Digital Strategy, Pitney Bowes

Moderator:
Matthew Capala, Managing Partner at Mixed Digital, Owner of Zeit Media

Where:
American National Standards Institute
25 West 43rd Street [between 5th and 6th Avenues], 4th Floor
New York, NY 10036

IABC members can register for only $20 and non-members can register for $45. Online registration closes on February 21st at 3:00 p.m. Onsite registration will not be available.

SAN FRANCISCO, CA

Feb. 23, 11:30-1:30 p.m., PRSA-SF, Hear from the communications expert behind one of the most prestigious sporting events in the world—the America’s Cup. Chief Communications Officer Stephanie Martin joins for a lunchtime discussion about the strategies and tactics in play to promote the finals of this international sporting event in 2013.

From social media to advertising and crisis communications, Martin will share how the America’s Cup is using integrated communications to tell the story of the race and educate area residents about how it will fundamentally change the San Francisco Bay in the next few years.

Where:
Businesswire
44 Montgomery Street, 32nd Floor Bay
Conference Room
San Francisco, CA

Registration:
www.acteva.com/go/prsasf

Complete contact information is required for all reservations. No-shows will be billed. Non-members, please pay in advance. Walk-ins admitted starting at 6 p.m.; cash or check will be required.

Cost:
Members: $15 pre-registered; $20, at the door.
Non-members: $20 pre-paid in advance; $25 at the door

Register here

LOS ANGELES, CA

Sun., Feb. 26, Jetset Extra Social. Will bring together six of the travel industry’s top influencers, more than 150 travel journalists from online and traditional media, and travel-industry professionals to discuss the latest trends and how social media is changing the landscape of journalism.

Where: Union Station, Downtown Los Angeles
Cost: FREE

Register here

DUBAI, UAE

Feb. 29-Mar. 2, Public Relations World Congress of the International Public Relations Association (IPRA). The Congress will witness several prominent keynote speakers addressing a variety of topics that will help government representatives, corporate entities, educators, the media and PR professionals gain a better understanding on the shifts in the sector including the impact and reach of social media.

About IPRA-GC:
The Gulf Chapter of the International Public Relations Association is a not-for-profit organization and the largest association of Public Relations professionals in the Middle East from both the client and agency sectors. The Chapter operates through active Country Chapters in each of the six Gulf countries and is by far the only association that focuses on the needs of Gulf and Arab Nationals and their professional knowledge and growth requirements. The Chapter, through an active annual workshop calendar, brings renowned speakers and professionals from within its fold and from the international arena to share best practices with its membership.

For more information, please contact:
Kalpana Praveen
ASDA’A Burson-Marsteller
Tel: +971 50 8952869
k.praveen@asdaa.com

NEW BRUNSWICK, NJ

Thu., Mar. 1, 7:00-9:00, PRSA-NJ, Speed Networking. Worked in PR for less than five years? Looking to expand your network of contacts, share best practices, find a job or simply enjoy the company of fellow PR pros? Join us for a speed networking event to connect with seasoned PR professionals as well as peers. There is no registration fee; attendees are responsible for covering their individual cost of food and/or beverages ordered.

Where:
Old Man Rafferty’s
106 Albany St.

Register here

NEW YORK, NY

Mon. & Tue., Mar. 5-6, Reputation Preservation and Crisis Communication Summit. New technology, growing environmental concerns and the recent explosion of social media have magnified corporate exposure to reputation threats. If you’re looking to move your reputation practices forward then hear from top executives who lead global organisations including Southwest Airlines, Verizon and AIG through their toughest times and maintain brand credibility.

Please feel free to direct any questions, comments or feedback to the conference director. Details are below:

Hayley Dunn
Conference Director
Ethical Corporation & Useful Social Media
T: +44 (0) 207 375 7236 / (US Toll Free) 1800 814 3459 ext 7236
E: hayley.dunn@usefulsocialmedia.com

Register here: http://bitly.com/repevent

WASHINGTON, DC

Mar. 21-23, Custom Content Council, Custom Content Conference. A series of high-level marketing conversations focused on building a brand through custom content. Speakers represent a variety of disciplines and engage attendees in conversation about improving content, building stronger brands, and exploring new methods to monetize custom media programs across the print and digital landscape.

Guests of the conference will participate in multiple networking events in Washington, D.C.

Register here

Book a Room at The Hotel Monoco, Washington, D.C.:
Single/Double: $285
Tripe: $315
Quad: $345
Please call 202.628.7177 and mention the Custom Content Council
*Book by Monday, February 21, 2012

Conference Registration Fees:
Members: $850
Non-Members: $1050
Have a discount code?? Let us know!
*Please note, prices will go up after January 20, 2012

MIAMI, FL

Tue. & Wed., Apr. 17-18, 7th Internal Branding & Employee Engagement Conference. Hear from senior-level industry leaders from Avaya, Greyhound Lines, ING, Kimberly-Clark Corporation, GM and many more on how to deliver better operationally, gain a deeper understanding of the brand & organization, and pass on ideal business practice behaviors. Join other senior-level Internal Branding and Employee Engagement Leaders at this two-day premiere event!

Learn how you can receive an exclusive 10% discount off the registration fee! Please email Lisa Egebrecht at lisaeg@marcusevansch.com to receive more information.

Register here

JACKSONVILLE, FL

Fri., Apr. 20, IABC, Innovation in Corporate Communication and Social Media Summit. Social media is all about communities, collaboration, crowdsourcing, and user-generated content. It’s a place where product development, opinion and reputations are driven by your audience, not your company. The IABC Corporate Communication and Social Media Summit brings together experts from BlueCross Blueshield, MasterCard, APCO, Cision, H&R Block and more to give you a deep-dive in to the most effective internal and external social media strategies.

Find out how to:

• Demonstrate the business case for social media investment
• Develop a clear social media strategy and integrate it with your overall communication plan
• Understand the IT implications of social media use
• Take small, initial successes and scale them to create significant results for the entire enterprise
• Create consistent customer experiences and interactions
• Employ an effective social media management framework
• Adopt the right social media policies for legal compliance

Learn from the experts:

Creating and managing social collaborations
Kelly Hall / Senior Director, Digital Engagement, BlueCross Blue Shield of Florida

Achieving communication and branding objectives
Evan Krauss / Senior Vice President, APCO Worldwide

Gaining competitive advantage using social media
Leigh Nichols / Senior Sales Engineer, Visual Technologies

The digital revolution and its impact on corporate reputation
Marcus Molina / Vice President, Corporate Communications

Using social media to connect with employees
Scott Gulbransen / Director, Social Media, H&R Block

Monitoring, Measuring and Feedback
Jay Krall / Business Development Manager, Cision, Inc

Influencing behaviors and expectation using social media
Stephanie Moritz / Director, Social Media, ConAgra Foods

Mobile Life: Social media trends and opportunities
Charles White / Senior Vice President, Client Services and Digital Lead, TNS

Where:
Headquarters of BlueCross BlueShield of Florida
4800 Deerwood Campus Parkway

Register now

Your conference registration includes all summit sessions, continental breakfast, coffee breaks and luncheon.

Cost:
IABC member - US $795
Non-member - US $1045

Virtual Summit:
Members - US $599
Non-members - US $799

If you can’t be in Jacksonville this April, participate as a "Virtual Attendee" and get the following:

• Seven education sessions with recognized experts
• Opportunity to ask questions of the speakers during the live conference
• Unlimited on-demand viewing of all keynote presentations and breakout session for 90 days following the event.

Contact us for information on team discounts and company-wide licenses.

TORONTO, CANADA

May 1-2, 3rd Internal Branding & Employee Engagement Canada Conference. Hear from senior-level industry leaders from TB Bank, Mastercard, Mayo Clinic, Boeing, Hain Celestial and many more on how to increase employee connection and awareness, leverage new communications and establish the management culture in every layer of the organization. Join other senior-level Internal Branding and Employee Engagement Leaders at this two-day premiere event!

Learn how you can receive a $200 discount off of your registration fee! Please email Michele Westergaard at Michelew@marcusevansch.com for more information.

Register here

CHICAGO, IL

Jun. 24-27, IABC 2012 World Conference. Join more than 1,400 communication professionals from around the globe at this annual event that brings together fresh ideas, winning case studies and best practices in communication.

Communicating the vision of 20/15 one must focus on looking ahead with clearer vision than in the past, engaging forward-thinking concepts and adapt to the global economic condition by visualizing beyond the next three years. The 2012 World Conference represents an opportunity to look to the future, while tying in lessons of the past and integrating basic tenets of strategic communication into your 20/15 vision of prosperity.

Learn how to approach the rich possibilities in the new business environment during the next three years and beyond. Meet with hundreds of your colleagues and interact with new and returning speakers from around the globe. The World Conference sessions, in seven professional development tracks, offer state-of-the art research and thought-provoking workshops. You will leave with new ideas and insights from keynote addresses, new resources from exhibitors with innovative programs and systems, and new connections from our popular networking opportunities.

Register now… Ultimate savings registration open until Feb. 4