John Paluszek, senior counsel at Ketchum and chair of the Global Alliance for PR and Communication Management, announces the 2010 World PR Forum, a two-day confab in Stockholm June 14-15.

Among the issues to be tackled is the perception of PR: "Too often, public relations is not understood or appreciated," Paluszek notes. Along with highlighting best practices, a key goal of the event is to attain greater understanding of PR by managements and the general public , he says.