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Jan. 12, 2010


John Havens, VP of social media for Porter Novelli, discusses augmented reality with IBM's Jack Mason, who specializes in social media and stratgeic planning in Big Blue's global busines services division.

Mason talks about issues surrounding what he calls the "outer 'Net," or the evolution of the Internet as it becomes part of people's physical lives through the embrace of features like location awareness, real-time appilcations and cloud computing.

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