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Jan. 21, 2010

HOLTZ: PR OPPORTUNITIES
IN A SOCIAL MEDIA WORLD
 

Counsultant Shel Holtz talked with Hospital Online Marketing about social media and its effects on PR.

Holtz says PR "is really aimed at the people who, if you don't have a good relationship with them, they can become an obstacle to the organization..."

On PR people dealing with misinformation in social media like Twitter: "Even though we see a decline in, for example, newspaper readership ... people wait for the newspaper story to come out -- online, not necessarily in print -- to say, 'Yes, this is in fact the case.'"

He said amid shrinking newsrooms and the rise of social media, organizations have the opportunity to be authoritative in a similar way.

 
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