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Feb. 4, 2010


Ron Zolno, who worked the PR end of the 1982 Tylenol crisis for Johnson & Johnson while at Burson-Marsteller, discussed Toyota's predicament as it relates to that famous PR case study in a KVUE news report out of Austin.

Although he's propagating the myth that Tylenol acted within 48 hours of the crisis, Zolnoa gives three key crisis steps while noting that Toyota, unlike Johnson & Johnson, is responsible for the problem occurring.

Zulno is now at BRS Group Research in Austin.

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Aida Mayo, president, Award-Winning (LA, NY, SD and Bern, Switzerland) (2/05):
Toyota needs to rebrand, and show and tell. But before they do that they need damage control. The public has lost confidence in a major brand that took years to build. They need crisis management and media training from MAYO Communications. In the old days, Fortune 500 had 24 hours. Today, with the Internet, you can lose a company confidence and business in less than 15 minutes. I wouldn't change the name. GM had similar challenges and also waited to long to go public. But the public forgives and forgets.

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