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More in our Buyer's Guide

Buyer's Guide

Feb. 16, 2011



By Greg Hazley

In a two-minute clip, Gil Rudawasky, senior PR manager at GroundFloor Media in Denver, uses the weekend fall of Sunflower Markets CEO Michael Gilliant after a child prostitution charge to reiterate the importance of advance crisis planning for a "worst case scenario."

Among his tips:

• Revisit your crisis communication plan

• If you don't have a plan – it's a great time to get a crisis communication plan in place

• While planning, brainstorm the unimaginable.

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