By Greg Hazley
Staples opening a store in Sydney doesn't have the compelling storyline of, say, a keyboard-playing cat, but the office supply retailer was able to get some YouTube love (about 100K views) for the spot below, which recreates the city using common office items.
The clip came to our attention via Hill & Knowlton's Sydney creative director, Ben Shipley, who called it an "imaginative" and "creative" example of a company creating content:
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