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April 5, 2010

VIRTUES OF ONLINE VIDEO
AS A PR AND MARKETING TOOL
 

Stephanie Wonderlin of Socialite Marketing has partnered with Steve Farnsworth on a four-part video series extolling video is an effective business marketing tool.

The first two parts of the series have been posted online.

Part one is a basic introduction with tips (be authentic, be precise and keep it short), while part two delves into different types of PR clips (tutorials, testimonials and teasers). The third installment has five ways to make a video production more professional, regardless of budget. The fourth video, which has not yet been released, covers search engine optimization.

Part 1:

Part 2:

Part 3:

 
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