Nike's 30-second spot featuring Tiger Woods' stark image and a voice over from his late father is sparking a lively round of criticism and praise around the 'Net.
Wieden + Kennedy is Nike's ad agency and the spot coincides with Woods' return to professional golf at The Masters and follows a press conference earlier this week in which he again addressed the scandal that battered his previously sterling public image.
The ad features the late Earl Woods saying: "Tiger, I am more prone to be inquisitive, to promote discussion. I want to find out what your thinking was. I want to find out what your feelings are. And did you learn anything?"
Nike said in a statement today: "We support Tiger and his family. As he returns to competitive golf, the ad addresses his time away from the game using the powerful words of his father."
Here's the spot: