Contact O'Dwyer's: 271 Madison Ave., #600, New York, NY 10016; Tel: 212/679-2471; Fax: 212/683-2750
video
ODWYERPR.COM > Video Content return to video page

Subscribe to O'Dwyer's Free Daily Newsletter

* * *

Browse for Video PR Services:

Broadcast Monitoring

Public Service Announcements

Sat. Media Tours

TV Production

Video

Webcasting

* * *

More in our Buyer's Guide

Buyer's Guide


April 8, 2010

NIKE SPOT FEATURES WOODS AND LATE FATHER
 

Nike's 30-second spot featuring Tiger Woods' stark image and a voice over from his late father is sparking a lively round of criticism and praise around the 'Net.

Wieden + Kennedy is Nike's ad agency and the spot coincides with Woods' return to professional golf at The Masters and follows a press conference earlier this week in which he again addressed the scandal that battered his previously sterling public image.

The ad features the late Earl Woods saying: "Tiger, I am more prone to be inquisitive, to promote discussion. I want to find out what your thinking was. I want to find out what your feelings are. And did you learn anything?"

Nike said in a statement today: "We support Tiger and his family. As he returns to competitive golf, the ad addresses his time away from the game using the powerful words of his father."

Here's the spot:

 

 
return to video page of odwyerpr.com >>
Tell O'Dwyer's what you think
Commentaries on subject matter are welcome. Personal attacks are not allowed. O'Dwyer's reserves the right to cover any story it deems newsworthy.

Responses:
 

Eric J (4/09):
The ad is classic Nike... The fact that Tiger agreed to do it and use his father speaks to his desire to regain his once indisputable role as the greatest athletic icon of our generation...

Its part of a long rehabilitation that will succeed.


Allidura Consumer
 
Subscribe to O'Dwyer's website | Order O'Dwyer Publications | Advertising Info
 

Copyright © 1998-2014 J.R. O'Dwyer Company, Inc.
271 Madison Ave., #600, New York, NY 10016; Tel: 212/679-2471 or Toll Free: 866/395-7710

Weber Shandwick