Contact O'Dwyer's: 271 Madison Ave., #600, New York, NY 10016; Tel: 212/679-2471; Fax: 212/683-2750
O'Dwyer's Inside News of Public Relations & Marketing Communications - Subscribe to Jack O'Dwyer's Newsletter & get FREE online access plus O'Dwyer's monthly magazin
ODWYERPR.COM > Videos return to main page


* * *

Browse for Video PR Services:

Broadcast Monitoring

Public Service Announcements

Sat. Media Tours

TV Production



* * *

More in our Buyer's Guide

Buyer's Guide

April 28, 2011



By Greg Hazley

Text 100 CEO Aedhmar Hynes said in an interview with regional director Rowan Benecke that despite rhetoric from some corporations supporting social media communications, budgets do not yet reflect the investment to match the talk.

"We are still seeing the dominant form of communications to be traditional and what we're experiencing is that we're eeking out additional budget, whether it's from communications or from other departments, to focus on this social platform," she said. "There's almost an inverse ratio between influence in terms of decision making and where communications and corporations are placing their budget."

Hynes also touched on how she sees the "ownership" debate of social media playing out, and other topics in the nine-minute clip:


return to video page of >>
Tell O'Dwyer's what you think
Commentaries on subject matter are welcome. Personal attacks are not allowed. O'Dwyer's reserves the right to cover any story it deems newsworthy.




Subscribe to O'Dwyer's website | Order O'Dwyer Publications | Advertising Info

Copyright © 1998-2018 J.R. O'Dwyer Company, Inc.
271 Madison Ave., #600, New York, NY 10016; Tel: 212/679-2471

Weber Shandwick