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April 29, 2010

NIKE CEO ON WOODS PR, CONTROVERSIAL AD
 

In a video at FastCompany.com, Nike CEO Mark Parker was asked, "How hard is it dealing with the Tiger Woods scandal from a PR standpoint?"

Parker discusses the controversial ad produced by the shoe marketer and gives some insight into what the company hoped it would convey:

 
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Responses:
 

Bill Huey, Strategic Communications, Atlanta (4/30):
Well, that was a whole lot of nothing--like most Nike advertising.

Why couldn't he just get it out there and say, "We wanted to connect with Tiger Woods because he is a force of nature and the most popular golfer of the past 50 years and sells a lot of Nike stuff." Is that so bad?


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